Suppose you interact with your prospects, subscribers and website visitors in a manner designed to inform and educate them about the things you do as a business. You stop pitching your product or service, and instead start telling them stories.
Stories about how your business has helped others like them. What specific things you have done for clients like them. The results, benefits and impact your home business had on other people just like your prospect.
The stories are not designed to sell products or services. They are however structured to sell something more important – yourself and your home business. The purpose of your story-telling is to carve out space in your prospect’s mind for you, and what you stand for, the value you bring to the table.
